Boost Christmas Sales with Influencer Campaigns

Topic
christmas influencers

With Christmas right around the corner, it’s important to ensure you’re successfully marketing your products in order to have a profitable year and enjoy a lucrative return on investment for your business! However, with so many brands and competitors ramping up their marketing efforts in the run-up to Christmas, what can you do to stand out from the crowd?

With the help of influencer campaigns, you could work with either Macro or Micro influencers to successfully market your brand or products. With many people now well into their Christmas shopping, let’s take a look at some of the ways in which you can use influencer campaigns to catch the attention of your target market.

As a leading influencer marketing agency, we’re able to offer valuable insights into how to work with influencers in a way that helps you get the best out of your campaign. Whether it's finding the right genre of influencer or deciding on the best form of collaboration, we can help brands boost their sales this Christmas.

What is it You Want to Achieve?

There is much more to an influencer marketing campaign than just getting the influencer to post about you on Instagram. Whilst this is a starting point for your plan, you should think about what it is you want to get from this collaboration.

Here are some of the most important aspects you should consider before you start working on influencer campaigns:

  • How many influencers do you want to work with? That's right! You can choose to work with more than just one influencer if your budget allows it.
  • How large is your budget? The size of your budget will determine the type of influencer you can choose to work with.
  • Do you want your social media influencers to promote specific products or your brand in general? Do you want to shift more of your Christmas gift sets, or simply get your brand name noticed by potential customers?
  • How will you measure success? It's important to measure your success to get a better understanding of the results of your influencer campaign.

By having a clear understanding of what it is you hope to achieve from working with an influencer, you can gain more success from your collaboration. This is because a well-thought-out strategy will bring in more results and may have a higher chance of attracting an influencer to your proposition.

christmas shopping

Benefits of Working with Influencers in November

As a business, we're sure you'll already have your Christmas campaign in place. However, November is the month to really maximise your campaigns to ensure they're getting you the most sales. One way you can do this is to work with influencers in this final month before the festive period begins to achieve a wider reach.

You can expect to see the following benefits when embarking on an influencer campaign:

  • Improved brand awareness - influencers aren't just here to promote products! By working with an influencer to promote your brand, you can increase your brand reach and awareness. This results in more people coming across your brand in their search for Christmas gifts.
  • Trust factor is increased - if you're a new business or you're looking to target a new audience, working with an influencer who is in your audience's area of interest may work to increase the level of trust they have in your brand. With 49% of consumers relying on influencers opinions before making their purchase, this is a no-brainer!
  • Easily reach an engaged audience - are your PPC advertisements not hitting the mark? By advertising through influencer campaigns, it becomes easier to reach a more engaged audience.

All of these factors are essential to fully maximise your Christmas sales campaigns. However, it's important to remember that you need to find the right kind of influencer in the correct niche or category for this to work.

Social Media is the Main Platform for Collaboration

Social media has become the main platform for shopping inspiration, with many people choosing to scroll through Instagram and other platforms to find their perfect Christmas gifts, either for themselves or their family and friends.

To ensure you're taking full advantage of this influx of social media activity before Christmas, it's important your brand is catching the eye of customers who are in buying mode. With a whole host of Instagram influencers readily available to work with, collaborating on social media can be the perfect way to boost your sales before Christmas.

One of the simplest yet most effective ways you can collaborate on social media is to offer an influencer one of your products, alongside a suitable fee, in exchange for posts on social media. The influencer of choice will create a selection of promotional posts, helping to generate a greater interest in your products and therefore increasing the volume of sales.

When choosing a product to gift to your influencer, choose wisely. Whilst you may have a great selection of products, you ideally want to push your seasonal items or best-sellers.

You can also choose to collaborate with influencers on other social channels such as Twitter and Facebook.

A Shift in Shopping Trends

We've seen a definite shift in how people are choosing to do their Christmas shopping in recent years. With Generation Zers growing up in an age of technology, they are quickly becoming the main focus for targeting. This also means that businesses and brands need to change up their old Christmas marketing strategy to keep up.

If you're wasting all of your budget on non-profitable marketing campaigns, it's unlikely that you'll be able to shift your Christmas stock. However, by working with influencers to promote your festive ranges, you'll have more luck in reaching people on the most popular platforms and channels. This means more exposure for your products and services and, you guessed it, more sales!

christmas shopping

Find the Right Influencer

As we've previously mentioned, great results come from working with the right influencer for your brand. For example, if you're looking to sell homeware, you'll enjoy more success working with a lifestyle influencer in comparison to a gaming influencer. When looking to start an influencer campaign, it's important to look past the number of followers they have and instead see if they're the right fit for your business.

Are you unsure about the different categories of influencers? We don't blame you, the list is always rapidly expanding with new influencers constantly emerging in different niches. However, below will give you a general idea of the different genres of influencers you can work with:

  • Beauty
  • Lifestyle
  • Food and drink
  • Gaming and technology
  • Fashion
  • Parenting
  • Health and fitness
  • Travel
  • Automotive
  • Music and entertainment
  • Interior design
  • International

Since there is such an impressive range of genres to choose from, influencer marketing for brands has never been easier! With so much choice, how do you go about finding the perfect influencer?

Contact our Leading Influencer Marketing Agency

When it comes to finding the perfect influencer for your campaign, we’re able to help. With an extensive influencer network spanning local and global influencers, we help brands to increase their Christmas sales through successful influencer campaigns. Simply contact the Influencer team on 02039 580427 or email contact@influencermatchmaker.co.uk for more information.