Syd and Ell
About Syd and Ell...
The iconic YouTube duo Syd and Ell met when they were just 4 years old. Since then, their friendship has blossomed and become the foundation to their online success. Being best friends as well as business partners, Syd and Ell are popular YouTubers who entertain audiences on a global scale.
As well-known lifestyle influencers, their provide content primarily focuses around anything related to beauty and fashion. Whether they are sharing their latest shopping haul or filming their latest adventures, they continue to create exciting and engaging content for their fans. By covering such a range of topics and talking-points, the duo are able to work with a wide-range of brands in the lifestyle, beauty and fashion industries.
Having always had keen interests in fashion and beauty, the girls started to pursue their interest within the industry at university. Sydney Crouch studied fashion at the University of Hertfordshire and worked as a part-time swimming teacher before the launch of their influencing career. Ellie Jarrett worked as a freelance hair and makeup artist, barber, and lifeguard.
With over 150k subscribers on YouTube and 19.5 million views across all their videos, the pair are definitely on the right track for success. Their fashion haul videos prove to be extremely popular among their viewers and the brands’ demographic; their popularity increases as their Instagram following reaches an impressive total of 179k. Although posting the majority of their content on the video platform, the pair effectively utilise Instagram to strengthen their collaborative work with numerous brands and use the platform to encourage fans to give sneak peaks and snippets of upcoming videos, as well as announcements and promotional offers by brands such as Beauty Bay, Daniel Wellington, Rebellious Fashion, Little Miss Sunshine, Missguided.
The girls are amongst many social media influencers who have used their following to collaborate with fashion brands and eventually make their way into entrepreneurship. Launching their very own merchandise website, they produce products demanded by the general public. This includes casual wear and Syd and Ell merchandise in the form of t-shirts, crop tops, hoodies and jackets, as well as practical items such as phone cases.
Due to their steadily growing fanbase, popular products on this site frequently sell out; fans are always eager for announcements of new items or digital content on all of their social media platforms.
To book Syd and Ell to work with your brand or to discover more about using social media influencers, simply contact Influencer Matchmaker via email at email@example.com. Alternatively, call one of our dedicated matchmakers on 0203 9580 427.