Seen Through Glass

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About Sam...

Having realised his dream of travelling the world in search of the greatest cars around, Sam Fane is now one of the biggest names in automotive influencer marketing. Relying on his unrelenting passion for cars and filmmaking, Sam's online ventures have afforded him a rewarding career as a YouTube personality and entrepreneur.

Sam's YouTube journey began during the second half of 2014, when he decided to combine his love for cars and videography as a hobby. His automotive channel, Seen Through Glass, soon proved to be a hit with scores of online fans. It picked up a staggering 100,000 subscribers in its first year alone, and Sam soon realised its potential. Today, the channel's follower count stands at almost 400,000 subscribers, and that number continues to grow with each passing day.

Having become the go-to platform for car lovers across the UK and beyond, Seen Through Glass offers a wide range of content that caters to car enthusiasts of all shapes and sizes. Laying a particular focus on challenges, interviews, test drives, road trips, motor sport, travel and more, viewers from many different backgrounds tune in to experience the many thrills of automotive excellence.

During his time as an internet celebrity, Sam has taken part in brand collaborations with the likes of Michelin, Infiniti and Shell. A valuable addition to a variety of influencer marketing campaigns, Sam's considerable online impact is clear for all to see. As a result of this, his success has also led him to work with some of the biggest stars in motorsports today, including Jenson Button, Sebastian Vettel and Max Chilton.

One of Sam's most exciting projects will see him travel the world by car for a full year. Taking to the roads as part of his #DriveTheWorld project, Sam is set to document beautiful cars and their proud owners along the way.

The resulting content will take on many different forms, with viewers, readers and listeners being able to stay up to date with blog posts, podcasts, broadcasts, photography and more. Visiting more than 35 countries over the course of a year, Sam is expected to travel to countries like Denmark, France, Greece, India, Italy, Portugal, South Africa, Spain, New Zealand, Oman, Cuba and Finland.

To collaborate with Seen Through Glass or to find out more about how social media influencers can impact your brand marketing campaign, contact Influencer Matchmaker via email at Alternatively, call one of our dedicated matchmakers on 0203 9580 427.

All images used for this profile have been taken from @seenthroughglass / Instagram