As the car enthusiast behind the legendary channel Supercars of London (SOL), Paul Wallace has been working at the forefront of automotive influencer marketing for many years. Since his very first steps into the world of YouTube in 2006, Paul has racked up more than 200 million views on that platform alone. As if that weren't enough, he has also amassed hundreds of thousands of followers on Instagram.
Paul's platform has become the go-to destination for car enthusiasts with a passion for exotic supercars, having established itself amongst the five biggest car vlogs in the world today. Supercars of London features a varied mix of content, with Paul's love for automotive adventures being a prominent feature throughout. From supercar spotting to car reviews and everything in between, Paul's tips and tricks have proven to be a valuable asset to a diverse range of viewers.
As a result of his significant influence in the digital landscape, a string of well-known brands have been eager to work alongside him as part of their influencer marketing campaigns. His reputation as an undisputed authority on all things automotive ensures he is perfectly suited to brands active in the automotive sector.
Paul's incredible range of videos have seen him come face to face with some of the most sought-after supercars in the world today. His video content has featured legendary models such as the Bugatti Chiron, the Aston Martin Vantage, the Lamborghini Murcielago, the Aston Martin DBS Superleggera, the Lamborghini Aventador and many more.
Over the course of his YouTube career, Paul has established exciting relationships with manufacturers, fans and fellow social media influencers. One of his most notable collaborations saw him team up with Yiannimize, who himself has amassed more than a million followers across numerous platforms. Their collaboration saw Paul receive one of Yiannimize's signature car wraps - adding a beautiful custom element to his incredible supercar.
In addition, the duo also joined their influencer colleague Seen Through Glass as part of a campaign by Michelin. Together, the group celebrated 100 years of Michelin in motorsport at the Goodwood Festival of Speed.
To collaborate with Paul Wallace or to find out more about how social media influencers can impact your brand marketing campaign, contact Influencer Matchmaker via email at firstname.lastname@example.org. Alternatively, call one of our dedicated matchmakers on 0203 9580 427.